Global Brand

Abgent

It all started with a tagline "It's all about New", from there I executed the marketing campaign for 2012-2013. The campaign was to show the "NEW" products Abgent was releasing and the faces in the Bioscience industry using actual images showing Abgent's products. Website redesign and products landing page, print advertisements, product line brochures, sales and product sheets, banner ads, eblast, exhibit graphics and packaging label. Creating a consistent global brand design for print and online campaigns. The last project was to incorperate the design standards into a branding guide before I left for a new position at BioMed Realty.

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